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New Customers & Existing Ones

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Harley OwnersYou may have heard before that is always easier, and less expensive, to retain existing customers than it is to go after new customers.

That’s true – IF, and that’s a big if.

If you’re willing to serve your current customers well. It has never made sense to me that businesses offer the lowest prices for new customers, but for loyal customers they never offer and incentives to remain loyal. I guess looking out for your loyal customers went out the window with the wringer washing machine.

If you continue to meet your current clients’ needs and give them more value for their continued loyalty. I remember the days when people who really liked power tools could join a certain club affiliated with a certain store. They received discounts, merchandise not available to outsiders, and more. That was not too long ago, but it no longer exists.

Members in the H.O.G. “club” (Harley Owners Group) receive a new patch and pin for every year they are a member, as an example. They also receive advanced notice of new products, various discounts at dealers, and know that they are part of this select group.

So how are you taking care of business with your existing customers? Why should they stay with you for repeat business?



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